Google Ads (formerly known as Adwords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
Google handles an obscene 2+ trillion searches per year. That’s over 5 billion searches per day. Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor. By setting up the right targeting for your Ads, we'll be able to get you in front of your ideal customers where you can essentially rent the top of the search results (vs owning which is SEO).
45 days in we should be seeing quality leads and areas of opportunity for future budget increases. It's important to measure performance against factors like seasonality in addition to Google's factors.
The ideal timeline for PPC is fairly fast to see results, but this doesn't mean you can't still saturate more keywords. Expand your reach by going after competitor terms, broad phrases, and more locations.
The ideal timeline for PPC is fairly fast to see results, but this doesn't mean you can't still saturate more keywords. Expand your reach by going after competitor terms, broad phrases, and more locations.
45 days in we should be seeing quality leads and areas of opportunity for future budget increases. It's important to measure performance against factors like seasonality in addition to Google's factors.
You will likely see leads soon after ads are live (depending on your budget and other factors), but the strategy may take a few weeks and up to 45 days to dial in depending on your previous ad history.
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